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November 29, 2022 Jeff Silverman

3 Types of Videos Every Business Should Have


If you are struggling to get your company’s message into the community, creating a company video should be your next step!

Videos are the medium of the moment! Consumers are gobbling up videos like it’s the last supper. And why do people love ‘em? Because videos are a fast, interesting, easily-consumable way to learn and/or solve a customer’s problem.

Since videos are being consumed now more than ever, they are a fantastic tool for company visibility. Businesses small and large are finding massive success just by making sure their message and services are circulating the web via video.

Don’t have a video for your business, yet? Do not fret! It’s never too late to make one (or a whole bunch!).

Here are our 3 Types of Videos Every Business Should Have to get you started.

Before we jump into it, it’s important to note that every type of video answers a question that your customer has about your business. Figuring out which questions you want to answer will help you select which type of video to create. (Hint: You will want to answer all of these questions at some point).

  1. Promotional

A promotional video is absolutely the first type of video your company needs. It’s the central piece of media that encapsulates your business. It answers your customer’s first question: “What is the business? What do they do and what are they all about?”

This is a great opportunity to tell your customers about your company basics like:

  • The services you offer
  • Company culture
  • Overview of who you are

A great promotional video will show more than it tells! It should be chock-full of action shots of your services being performed, your employees getting along, and happy customers.

This paired with fast-paced, snappy cuts should leave customers feeling high-energy and excited to call you!

  1. Educational

The next type of video that your company should produce is an educational video. Educational company videos answer the question: “Does this company know what they’re talking about?”

These videos could be about:

  • how to use your products
  • how to perform maintenance between appointments
  • or how to perform other industry-related tasks

For example, if you are a Real Estate Agent, you might make a maintenance video on “How to Keep your Yard in Shape Even Before it’s Time to Sell” or an industry-related task video like “Understanding the Housing Market in Portland, Oregon.”


 But they will pay off in the long run.

Educational videos don’t have anything to do with selling your product or service. They have everything to do with establishing yourself and your business as the experts!

If consumers know they can come to you for free, tangible advice, they begin to trust you and will be more likely to come back to spend money on your services in the future.

  1. Testimonial 

Finally, your business should create a handful of testimonial videos.

These are exactly what they sound like– videos of your customers giving testimonials on your business and services. These videos answer the question “Has this company provided value to members of my community?”

People are more likely to buy from businesses that are trusted by other community members.

We can toot our own horns all day long, but when customers see OTHER PEOPLE singing our praises, THAT makes the biggest impact.

If you have a happy customer, kindly ask them if they would be willing to share their experience over video or voiceover. It’s always best if you can have an actual customer give their testimony instead of an actor. It’s more authentic and builds trust.

A great testimonial will outline a specific service the customer purchased from you and exactly how it helped them. Ideally, it will also state what community you service.

For example: “Every time I come to stay at Joe’s Motel I have a great time. My family and I have been coming here for 15 years and it’s the only place we will stay in Eugene, Oregon. We love the family suites: they’re clean, quiet, and the staff goes above and beyond to make us feel at home. 5 stars!”

That’s a wrap!

So, which type of video should you make? ALL THREE! And ideally in the order listed here: introduce yourself with a promo, prove you’re an expert with educational, and establish a reputation with testimonials.

Don’t wait to get started! Tell the world who you are with a company video.

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