Congratulations! You have a fantastic new company video!
It’s high-quality, authentic, and showcases your culture and services to a tee. It’s ready to be shared with the world, but you don’t know exactly where or how to show it off.
Whether it is an ad or an explainer video, you can’t keep this baby hidden away! It was made to share!
Here are our Top 5 Places to Share Your Shiny New Company Video:
- Your Website
First things first, always update your company website by adding your new video. It’s important to keep present and future customers as up-to-date as possible on what your company is up to.
Having your company video on your site gives your consumers another way to interact that isn’t just reading text. It keeps your site dynamic and interesting.
A video is also a great tool for communicating quickly to potential buyers about your company’s culture and services. When they come to your site, they can hit play on your video and decide quickly on if you’ll be a good fit for their needs.
If you are a B2B company (a business that sells services to other businesses), sharing your video on LinkedIn is definitely a smart move.
LinkedIn, after all, is social media for businesses and business people; the video is going to reach your target audience with ease!
Go ahead and share it from your company’s profile as a regular ol’ post OR see what kind of results you can generate by purchasing an ad spot.
- Social Media Feed
On the flip side, if you are a B2C (business to customer) company, go ahead and share that bad boy with other social media platforms like Instagram, Facebook, or TikTok.
There’s a whole slew of consumers EXCLUSIVELY looking to social media for their purchasing decisions and you want to be one of their options!
BONUS POINTS: Videos are favored by social media algorithms across ALL platforms which means when you share your company video, it will be put in front of more people than if you just simply shared a text post.
- Facebook Groups and Pages
Facebook groups and pages are their own category because it’s different than simply sharing your company’s social media profile.
Sharing your Facebook profile will typically only share with your established audience, but there’s a whole world you’re missing out on within other Facebook groups and pages.
Groups and pages are niche communities full of folks you do not have to be friends with to interact with. For example, if your business sells auto parts in the Portland area, “Portland Used Cars and Auto-parts” would be a great group to join to reach consumers who don’t already follow your Facebook page!
Or join more broad groups like “What’s Going on In Eugene”, for example, if your company is in Eugene, Oregon and you want to reach more general consumers.
Join some groups or pages and get to sharin’ your new video!
- Industry Related Sites
Last, but not least, you should share your video on any industry-related sites.
This could be your local Chamber of Commerce website, websites hosting competitions, or trade show websites. Give Google a quick search for trade shows and competitions in your industry or city; you never know what you’ll find! There are dentistry trade shows, tourism competitions, and so much more!
Wherever you choose to share your new company video, just be sure to share, share, share! You’ve worked hard to create media that represents your company and you deserve to reap the benefits of wide-reaching exposure.